Name change avoided for Belleville Brewery.
It was under threat of legal action by Anheuser-Busch InBev.
Page Last Updated: Sun 05 Feb 2023 07:02
The founders of Balham based micro Belleville Brewery avoided having to change the name of their brewery after successful discussions with the world's largest drinks company, the giant multi-national Anheuser-Busch InBev.
It was feared that a name change for Belleville Brewery might be necessary after it received a letter from lawyers acting on behalf of AB-InBev which stated that the Belleville named beers could easily be confused with the Belle-Vue Belgian Lambic fruit beer brewed by Anheuser-Busch InBev and as such it called for the micro brewery to stop using the name Belleville or it would face action in the courts.
The Belleville Brewery Twitter feed @BellevilleBrew posted this Tweet at 22:17 on 11 July 2013 which confirmed the successful conclusion of the discussions.
@CAMRA_Official @CAMRAswl We reached an agreement with AB InBev and will continue to use "Belleville Brewing Company" name to sell our beers
— Belleville Brewing (@BellevilleBrew) July 11, 2013
The small brewery was named originally after the local Belleville Primary School which is attended by the children of each of the brewery's ten 'founding fathers'.
Currently Belleville brews Six American influenced Beers of varying styles, with strengths ranging from 4.2% ABV to 5.7% ABV.
Read the original Mail on Sunday report from 9th June 2013.
PLEASE NOTE: Other similarly named brewers are Bellevue Brewing Company of Washington State and the Belleville Brewing Company of Belleville, Illinois.