Name change avoided for Belleville Brewery.
It was under threat of legal action by Anheuser-Busch InBev.
Page Last Updated: Fri 24 Jan 2020 19:44
The founders of Balham based micro Belleville Brewery avoided having to change the name of their brewery after successful discussions with the world's largest drinks company, the giant multi-national Anheuser-Busch InBev.
It was feared that a name change for Belleville Brewery might be necessary after it received a letter from lawyers acting on behalf of AB-InBev which stated that the Belleville named beers could easily be confused with the Belle-Vue Belgian Lambic fruit beer brewed by Anheuser-Busch InBev and as such it called for the micro brewery to stop using the name Belleville or it would face action in the courts.
The Belleville Brewery Twitter feed @BellevilleBrew posted this Tweet at 22:17 on 11 July 2013 which confirmed the successful conclusion of the discussions.
The small brewery was named originally after the local Belleville Primary School which is attended by the children of each of the brewery's ten 'founding fathers'.
Read the original Mail on Sunday report from 9th June 2013.